To commemorate the 15-year anniversary of BMW Films "The Hire", a series of eight groundbreaking online short films starring Clive Owen as an enigmatic driver for hire, we led the development of the campaign and brand design systems for "The Escape", the newest addition to the iconic series starring Clive Owen, Dakota Fanning, Jon Bernthal, and directed by Neill Blomkamp. We started with brand strategy, and created a suite of essential assets across identity, digital design, art direction, and motion design to launch the film.