4East is a brand creative, advisory and design practice focused on creative excellence. We are equal parts creative, strategy, and operations, and bring a diverse background in both agency and client-side work. 4East seeks to add value in two areas:

01 Helping leaders strategically foster creativity and design through external partnerships and in-house team management. 

02 Scaling creative and design solutions and systems to help brands evolve, break through, and achieve growth.

What is Creative Excellence?

There are many ways to describe creative excellence. The 4East approach combines two pillars: The What and The How. 

It’s not just about making great work, it’s about the systems, processes and people that get you there.

  • Brand Design, Systems, Identity

  • Brand Worlds

  • Brand Architecture, Guidelines

  • Digital Design, User Interface

  • Campaign Design

  • Ideation, Concepting, Activation

  • Storytelling, Content Creation

  • Photography, Illustration, Production

  • Video, Motion Design

  • Environment, Interiors, Exteriors

  • Sonic Branding, Tone of Voice

The What

  • Brand Audit, Discovery, Assessment

  • Creative and Design Strategy

  • Creative Direction, Review

  • Operations, Org Design

  • Processes, Methodologies

  • Team Building, Management

  • Governance, Enablement

  • Implementation

  • Executive Storytelling

  • Key Stakeholder Management

  • Prioritization, Budget

The How

Client Roster

Beauty
Sally Hansen
Almay

Beverage
Honest Tea
Poland Spring
Stella Artois

Telecom
Verizon
Optimum Online

Government
USPS

Non Profit
Brady Foundation
Robin Hood Foundation

Higher Ed
Yale University
University of Chicago

Auto
BMW
Cadillac
Chevy

Retail
Foot Locker
Ikea
Target

Apparel
Nike
Tommy Hilfiger

CPG
General Mills
Nespresso
Nestlé

Real Estate
Brickell City Centre
Simon Property Group
Welltower

Financial Services
American Express
Metlife
Nasdaq 

Air Travel
American Airlines

Tech
Audible (Amazon)
Google
Samsung
Dell

Media
Condé Nast
The New York Times
Discovery

Spirits
Bacardi
Jose Cuervo
Tanqueray