Chevrolet is a brand with deep American roots and heritage. As the iconic auto maker set its sights on expansion outside the US, we were brought in to elevate the brand to communicate on a global level, taking into account roughly 140 countries over five continents.

We dove deep to define a series of unique brand strategies by focussing on the personality of each car in Chevy's fleet. This undertaking inspired a “bottom-up” approach to define the global brand strategy, which led to “Find New Roads” a tagline still running to this day. From there we built out a holistic brand design system, brand guidelines, logo redesigns, advertising, motion design, and much more.