Polaroid Eyewear has been making polarized lenses for 80 years. In fact, they invented them. We set out to establish an optimistic, modern, and playful brand strategy and design system for the iconic eyewear company – offering a rare combination of utility, design, affordability, and iconic pop culture credibility. We brought this to life through branding, advertising campaigns, store experiences, custom photography, video, social content, and a sub-brand for kids called “Kids Only” to celebrate and promote the storied brand across the US and Europe.