MetLife encompasses a multi-year brand transformation engagement beginning with the sunsetting of Snoopy, The Peanuts characters and the MetLife Blimp, all iconic brand ambassadors for decades. A new era for the brand emerged, launching a comprehensive suite of initiatives, including but not limited to a global design system, brand architecture, digital design systems, MetLife Stadium overhaul, sonic libraries and a three-year brand localization program in key markets (Japan, Mexico, Korea, China and US) worldwide.