In order to establish Brickell City Centre as a premium destination in Miami, Florida we focussed on the idea of the global citizen. This demographic seeks what money can’t buy: balance. Balance between work and play, staying connected and recharging, and even between day and night. Brickell City Centre is a place where those with high expectations can find this balance – designed specifically for the dualities of modern life. The elevated and flexible brand design system is built to take you from day to night, from client meetings and boardrooms, to after-work cocktails and bustling nighttime social scenes. Its most ambitious goal, however, is to express the idea of a new Miami, a city that is always reinventing itself as a major cultural epicenter.